Sunday, December 9, 2007
This is a vintage ad design for Coca-Cola. This ad can be looked at in two ways: from the point of view of someone reading it when it was first released or from the point of view of someone now. Seeing something as "vintage" is in itself an advertising strategy. People like to remember the past and "better days" I guess you could say, especially for the older generations. And for the younger generations it acts as a sort of portal into a world they never really knew.