This ad is really powerful. You can tell at first glance that it is about something important, that it is for a real cause. I guess certain things send people messages when the first see them. For example: the hands in this ad say "help" and "comfort." The bracelet is very well lit and looks very beautiful which makes the consumer want the product that much more. So this ad has two things going for it, it is visually appealing and also makes consumers want to help out with the cause.
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